My names Ruth, I’m 27 and a student. I began this blog with the intention to create awareness of animal cruelty, welfare and conservation but also integrating the cruelty free lifestyle with it. Mainly by reviews of products, recipes and restaurants, helpful tips and information about campaigns. But I aim to make it applicable to everyone even people who aren’t following the cruelty free route.

I have many passions besides animal welfare and conservation so I will probably go off on a tangent at times with these; such as travel, fashion, music, literature, art and films. Feel free to comment, advise or give your views. I’m very open minded and as I’m still a newbie to this I will welcome any advice or information as it is a constant learning curve.


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